Our Approach Aligns with the Focus of Credit Unions: The Members

When CFS set out to become a premier provider of financial services to credit unions and their members, we knew we needed to differentiate ourselves in significant ways from companies claiming to be our competition.

We've done that by staying in front of the technology curve, maintaining a product-agnostic philosophy, enhancing value for members, and never straying from our mission of serving credit unions and their members in the manner in which they deserve to be treated. Our status as a full-service brokerage firm and a Registered Investment Advisor means we can provide full-service as well as online investment and insurance services to the membership of contracted credit unions as well as other clients.

The CFS Approach Integrates Technology and Service

We combine technology advances and comprehensive product options with excellent customer service to offer a three-pronged approach: investing options for all life stages, advanced support tools and services and compliance oversight.

We believe in assisting you in all life stages and at all wealth levels, whether you are just starting out as an investor with a small portfolio or want to protect your accumulated wealth for your heirs. We partner with your credit union to provide investment tools, products and services that best suit your individual investment goals. We help you to assess your current financial position and investment goals, portfolio diversification, and long-term investment strategy.

No Conflicts of Interest

Our member-focused philosophy is supported by the fact that we offer no proprietary products. What this means is that our investment recommendations are based on the needs and interests of the member; we have no vested interest in pushing a particular product line and we are not limited to a particular family of products. We currently work with more than 100 product providers.

We Offer Online Tools to Educate You

We continue to advance our technology and support services for advisors, but we understand the importance of tools for individual investors too, so we provide online support that helps you access your accounts, learn more, and track your success.

Investor-focused products we offer at credit unions include MoneyGuidePro, a goal based application that our advisors use to keep you on track of your goals; My Portfolio View, which allows you to see your full investment portfolio via your credit union's online banking website; eVISIONĀ®, a self-service investing tool that provides the flexibility to manage portions of your portfolio yourself; and Financial Management Center, which integrates into your credit union's website to provide a snapshot of where you stand in relation to your investment objectives. Talk to your advisor for details on the particular tools your CU offers.

Comprehensive Compliance Requirements

Your financial advisor and the CFS back office support team will help to match appropriate investment options with your needs, risk tolerance and portfolio objectives. We provide the compliance oversight and training to help your investment representative educate and advise you in your investment choices.

Whether it's tools and training for your advisor or products and services for you, CFS's approach includes support for all the key parties working with your finances: your credit union, your advisor, and you.


Non-deposit investment products and services are offered through CUSO Financial Services, L.P. ('CFS'), a registered broker-dealer (Member FINRA/SIPC) and SEC Registered Investment Advisor. Products offered through CFS: are not NCUA/NCUSIF or otherwise federally insured, are not guarantees or obligations of the credit union, and may involve investment risk including possible loss of principal. Investment Representatives are registered through CFS. Credit Unions contract with CFS to make non-deposit investment products and services available to their credit union members.