Procuring a more
secure financial future.
For more than two decades — and counting.
We deliver support and services focused on the needs of financial institutions. We integrate the investment program as part of your core offerings and provide multiple technology tools that increase loyalty among your customer base. See our milestones timeline below.
2020
- March – CFS received the BISA Technology Innovation Award for Business Texting Capabilities
- March – CFS/SPF Co-Founders Valorie Seyfert and Amy Beattie were recipients of the respected Bank Insurance & Securities Association (BISA) Circle of Excellence award.
2020
- Valorie Seyfert and Amy Beattie named to BISA Circle of Excellence
- Doug Ketterer elected to FSI Board of Directors
- Receives BISA Technology Award for Business Texting
- Full launch of Business Texting
2019
- Receives BISA Technology Award for Clear1
- Launch of client portal, Clear1
- Begins test launch of Business Texting
- Two of our Program Managers recognized in the Top 30 Program Managers by Bank Investment Consultant
2018
- Our CFO wins CFO of the Year Award in San Diego
- fundVISION wins BISA Technology Innovation Award
2017
- CFS/SPF acquired by Atria Wealth Solutions
- CFS celebrates its 20th anniversary with special events all year
- MyPortfolioView mobile app wins BISA Technology Innovation Award
- Our CIO wins Top Tech Exec in San Diego
2016
- SendMyDocs Mobile App wins BISA Technology Innovation Award
- Gained SOC I Type I and Type II Certifications
- Launched FireLight e-Application solution for variable annuities
2015
- BuildMyProfile online profiling tool wins BISA Technology Innovation Award
- #3 Healthiest Mid-Size Companies in San Diego
2014
- EVP Kevin Mummau inducted into BISA Circle of Excellence
- Mobile Scanning App for advisors wins BISA Technology Innovation Award
- #4 Top Third Party Marketers by Bank Investment Consultant
- Launched 24/7 Online & Live Training Center
- Named to San Diego Best Places to Work list
2013
- #5 in Top 10 Third Party Marketers by Bank Investment Consultant
- First runner up in San Diego’s Healthiest Company Awards
- Implemented customer service concierge desk
2012
- Expanded to new 4.31 acre campus at 10150 Meanly Drive, San Diego CA 92131
- Earned a spot on 100 Fastest Growing Private Companies list
2011
- CFS reached $100 million in revenues and is the broker-dealer of choice for more than 150 credit unions across the United States
- Introduced remote bank scanning capabilities for deposits into brokerage accounts
- Advisory assets mark 5th year of 35%+ annual growth
2010
CFS celebrated its tenth straight year of profitability
2009
- Introduced our Smart Forms technology
- East coast office opened in Winston-Salem, North Carolina
2008
Launched the Financial Management Center (FMC), a client-facing, online referral tool
2007
Our dataVISION® system certified as an electronic books and record-keeping system by the SEC
2006
Introduced our online registration database and tracking system
2005
- Released single sign-on technology allowing full integration of client’s portfolio into home banking
- SPF contracted strategic alliance with the ICBA (Independent Community Bankers of America)
2004
CFS surpassed $50 million in annual revenue and continued to maintain profitability, distributing more than $1 million to our limited partners
2003
- Advanced Financial Solutions formed and later changed its name to Sorrento Pacific Financial
- Introduced online “Marketing Exchange” for shared marketing materials /concepts
2002
CFS introduced interactive account form and staring-through trade processing
2001
CFA incorporated a supervisory workflow system, including document scanning, trade review and approvals, into the dataVISION® system
2000
CFS aggregated all accounts into a single platform, presenting an integrated picture of AUM and revenue on a daily basis
1999
CFS introduced a suite of low-cost comprehensive Plan options
1997
- Operations began in September with first credit union customer
- CFS received SEC/NASD (now FINRA) approval & officially became a broker-dealer
